ambigram
Definition - A graphic that spells out different words depending on which direction you view it from.
Note: The words displayed in the other directions can be the same or different words.

Example -

The Mitchell T. Lavin ambigram "chump" that appeared in The Strand magazine (UK) in June 1908
The Mitchell T. Lavin ambigram "chump" that appeared in The Strand magazine (UK) in June 1908


Etymology -
The term was coined from the Latin ambi, both + gram, something written.



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