antanaclasis

Definition: Repeating a word, but with a different sense of the word each time.
Example: "If you aren't fired with enthusiasm, you will be fired with enthusiasm." (Vince Lombardi)
Etymology: The word derives from the Greek anti, against or back + ana, up + klasis, bending.
OED: The word's first OED citation is from 1657: "Antanaclasis, A figure when the same word is repeated in a divers if not in a contrary signification … also a retreat to the matter at the end of a long parenthesis."
(J. Smith Myst. Rhet. 107)



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