antanaclasis
Definition - Repeating a word with a different sense of the word each time you repeat it.

Example -
"If you aren't fired with enthusiasm, you will be fired with enthusiasm." (Vince Lombardi)

Etymology -
The word derives from the Greek anti, against or back + ana, up + klasis, bending.

Oxford English Dictionary -
Its first citation is from 1657:
"Antanaclasis, A figure when the same word is repeated in a divers if not in a contrary signification … also a retreat to the matter at the end of a long parenthesis."
( J. Smith Myst. Rhet. 107 )



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