elegant variation
Definition: The unnecessary use of synonyms to avoid using the same word twice in a sentence or a passage.
Example: To be or not to exist, that is the question.
Etymology: The term was coined by H. W. Fowler so that he could condemn the practice.
Note: When he coined the term in the 1920s, elegant had the (since lost) pejorative connotation of "precious over-refinement."
Oxford English Dictionary: The term's first OED citation is from 1906: "The locking of arms is … only an elegant variation for clinging."
(H. W. & F. G. Fowler King's English iii. 178)
Quotation: "It is the second-rate writers, those intent rather on expressing themselves prettily than on conveying their meaning clearly, & still more those whose notions of style are based on a few misleading rules of thumb, that are chiefly open to the allurements of elegant variation. … The fatal influence … is the advice given to young writers never to use the same word twice in a sentence — or within 20 lines or other limit."
(Source: Fowler's Modern English Usage)


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