ellipsis (rhetoric)
Definition - The rhetorical figure of omitting a word or phrase that is easily inferred from the context.

Notes:
1. According to the OED, someone who is addicted to using ellipsis in argument or discourse is called an ellipsist.

Example -
The average banker thinks he isn't.
(In the above the word average is not repeated but is understood to follow the word isn't.)

Etymology -
The term derives from the Greek elleipsis, a leaving out.

Oxford English Dictionary -
Its first citation is from 1612:
"The first of the Substantives is oft understood by a figure called Ellipsis."
(Brinsley Pos. Parts (1669) 67)



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