Definition - The act of substituting a less offensive word or phrase for another more disconcerting word or phrase.
Note: For a deeper analysis of this phenomenon, click HERE.

Example -
Saying passed away instead of died.

Etymology -
The word derives from the Greek euphemismos, using an auspicious word in place of an inauspicious one (from the Greek eu, good + pheme, speaking).
Note: The existence of the Greek term shows their strong desire to avoid using inauspicious words during religious ceremonies.

Oxford English Dictionary -
Its first citation is from 1656:
"Euphemism, a good or favorable interpretation of a bad word."
(Blount, Glossographia )

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