nice-nellyism
Definition: Excessive prudishness in speech.
Note: Language that is marked by the excessive use of euphemism is called nice-nelly language.
Example: She fainted when I asked her if she wanted some chicken breast.
Etymology: The term derives from the name Nice Nelly, which in the 1930s denoted the stereotypical prudish woman. Both the term and prudishness itself have become obsolete.
Oxford English Dictionary: The term's first OED citation is from 1936: "Perhaps, it is true, as charged that the British press is displaying a brand of Nice Nellyism in refusing to mention the subject [sc. the divorce of Mrs Simpson, later Duchess of Windsor]."
(New Republic 28 Oct. 337/1)



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