null comparative |
Definition - Making a comparison without stating what it is you are comparing the thing to. |
Example - (1) Our pizzas taste better. (Better that what?) (2) My board game contains 50% more. (More what?) Note: Advertisers often do this. The intention seems to be to mislead, but that's just a guess. Honest writers state the basis of the comparison, e.g. My board game contains 50% more etymology than Monopoly. |