paronomasia
Definition: The art of making puns.
Example: Is the invisible Barbie doll beyond your ken?
(from the board game MooT - the game of Etymology, Semantics, and Grammar)
Etymology: The word derives from the Greek paronomazein, to call by a different name, which in turn derives from the Greek para, beside + onomazein, to name.
Oxford English Dictionary: According to Alexander Pope: "The Paranomasia, or Pun, where a word, like the tongue of a jackdaw, speaks twice as much by being split."
(Pope, etc. Art of Sinking, 97)



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