wordmark
Definition - A real or invented word used as a trademark.

Oxford English Dictionary -
The term's first citation is from 1902:
"The registration of ‘*word marks’ was first provided for by the Trade Marks Act, 1883. In that statute, however, clause (d) read ‘a fancy word or words not in common use’."
(Encycl. Brit. XXXIII. 387/1)



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